Top Marketing Tips for your Salon
If you’ve looked at ways to market your salon or even ways to build your salon business…chances are you’ve come across loads of social media advice…but we all know the truth…there are only so many hours in the day and if businesses run marketing firms for a living, how can WE run a successful salon, be present for our clients, and market to our future business at the same time?
Listed below are the top 5 ways to attracting the right type of clients on the digital side. Why only 5? These will get you the farthest reach & run on SEO (operate & reach others without you). Social media apps are also great, but a different beast, and we can go into that in a different article.
Top 5 ways to Market your salon
Market to the right kind of client with a customized website. These days you can get a website design that takes your future client on a journey without having to empty your bank account. Use my designer, and mention Ambrosia Carey for a complimentary consultation & a special rate. She not only has a good eye for design, she places pages together the way they would rank on Google, evaluates your ideal client to understand what would fit you best, and she’s incredibly affordable!
Google my business is both free & your digital store front. You can respond to reviews, answer questions, link your website & hours, enable direct messaging, as well as key performance indicators to learn more about your audience.
Newsletters not only keep our clients in the loop, it’s a great way to maintain a relationship. The best way to keep from spamming is to create segments. Flodesk has a ton of premade templates to take the workload down, and organized each segment into color coding, making it easier to find what you’re looking for.
Setting up your social links. Creating a customized link can increase click throughs up to 75% and takes only minutes to set up. Beacons is not only free, but a mobile website builder for creators on Instagram and TikTok, with e-commerce and monetization built in. This link lets you start with a credit should you ever choose to upgrade for further customized options as well.
Facebook for business can be extremely effective for salons as a place to build inner community. Facebook is also useful for communicating important information about your business to your audience, as well as for targeting followers with relevant advertisements.
Look out for the next self-marketing list, we will cover what you can do in-person to generate new business to the right clients. If you prefer a better breakdown & step-by-step option, click HERE to get on the waiting list for Social Marketing Mastery, which opens twice a year!
Chat soon! XO - Ambrosia
